I posted beforehand about the launch of a new spa concept – eforea: spa at Hilton. I was fortunate enough to be invited to the launch party by Hilton Hotels and Resorts. I’ve been on many press trips in the past decade, but I rarely attend launch parties (I live in Louisiana), which made this a refreshing experience.
Those of you interested in the launch party may want to watch the video I put together of the night:
The night began with cocktails and press briefing, followed by a tour of the first eforea: spa at Hilton. While the concept of a spa at a hotel isn’t new, for Hilton, this is a big step. The brand eforea: spa at Hilton will now enable individual properties to offer a standard spa with a certain level of service that can be found worldwide at particular Hilton properties. One of the innovative aspects of eforea: spa at Hilton is their journeys. There are three to choose from: The Essentials Journey, The Escape Journey, and The Men’s Journey. These journeys include specific treatments and products that will be standard at each eforea: spa at Hilton. While these standards will be available at each eforea: spa at Hilton, each property will add it’s own personality to the spa which reflects the destination. Treatments include organic experiences, high-tech experiences, or traditional.
I’m looking forward to experiencing the Escape Journey, which uses a product line out of Australia – Li’ Tya. The products use botanical plant extracts and offers a ritualized experience. The Essentials Journey marries botanical elements with a high-tech experience. This journey utilizes a branded line of Kirstin Florian products to enhance the treatment process with high-tech elements while still offering the spa experience. The Men’s Journey is a specific line that caters to the 30% of spa seekers who frequent Hilton properties – the men. VitaMan is a product developed specifically for the male skin.
It isn’t all about products at eforea: spa at Hilton. The brand will maintain specialized training for each therapist in keeping with the level of service expected from the brand worldwide. There will also be a menu of spa cuisine in addition to the product and treatment line. Hilton understands that travelers are stressed and want to provide harmony, health, and happiness to their customers while they are on the road.
Owners of individual Hilton properties now have an easy option to offer spa services to their visitors and feel confident that they will be offering a quality amenity service. The travelers utilizing these services will have the level of service they expect from the Hilton brand.
The spa tour was followed by Blue Carpet arrivals of celebrities, a book signing by Bethenny Frankel, fahion show by boho magazine and Nordstrom’s, and an amazing concert performance by Seal. After the event, the media attendees were given gift bags filled with items to signify the event. Big kudos to Allison Sargent Events who put the evening together for everyone.
TravelingMamas.com is giving readers a chance to win the gift bag given to the media at eforea: spa at Hilton launch party. Giveaway items include spa robe, spa sandals (in small), spa sounds CD, and a logo tote. All you have to do to enter is leave a comment stating which journey you would choose if you had a chance to check out eforea: spa at Hilton (Escape, Essentials, or Men’s Journey). Bonus entry options are below. For bonus entries to count, they must be submitted as individual comments after initial comment entry. Entries can be submitted once per email address daily.
- Subscribe to the TravelingMamas.com newsletter (signup located in sidebar). If you’re already a subscriber, just leave a comment stating you’re subscribed.
- Like TravelingMamas on Facebook and leave a comment.
- Check out the Hilton Hotels and Resorts page and like their page (if you like it). Please leave a comment for this step.
- Tweet “I can’t wait to check out eforea: spa at Hilton! http://bit.ly/eforea” – Please leave a comment stating you completed this step for this bonus entry.
This will give you 5 chances to win daily. Comments close at 11:59 PM EST on 10/27/2010. Open to legal residents of the 50 United States, and the District of Columbia who are 18 and older. The total value of each prize is approximately $200. Prize provided by Hilton Hotels and Resorts. Current and former contributors of TravelingMamas.com not eligible to enter.