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  • Landmarks Around the World Turn (RED)™ to Mark World AIDS Day

    More than 80 iconic landmarks across 13 countries will join (RED) to promote awareness of the ongoing fight against the AIDS pandemic, by turning red to mark World AIDS Day on 1st December. The campaign will launched in Sydney where Wendy McCarthy, Chair of Pacific Friends of the Global Fund will light the Sydney Opera House and Sydney Harbour Bridge on November 30th with the Prime Minister of Australia Julia Gillard, the Premier of New South Wales Kristina Keneally and Bono and The Edge, who is currently touring Australia with U2.

    To help turn the world (RED) in honour of World AIDS Day, visit www.joinred.com

    The campaign is to highlight the attainable goal of ending mother-to-child transmission of HIV by 2015, creating the first generation in 30 years of babies born HIV-free. Below is a list of the landmarks that are participating.

    Individuals can show their support and help turn the world (RED) by sending images and words of support via the social networks; Facebook, FourSquare, Meet-ups and Twitter. (RED) will aggregate this information on a global map, displaying all posts alongside the landmarks, with the hope of turning the map of the world (RED), to represent the world’s support of the 2015 goal.  Fittingly, the innovative technology behind the map visualisation, called ‘Ushahidi’, stems from an open source project born in Africa for use in crisis response.

    Additionally, (RED)’s documentary ‘The Lazarus Effect’, directed by Spike Jonze and Lance Bangs which illustrates the importance of antiretroviral drugs will be aired on television on World AIDS Day in over sixty countries, including Channel 4 in the UK, HBO in the USA, Fox LatinoAmerica, Top Explore in South Africa and SBS in Australia.

    The following landmarks will be lit:

    Australia Sydney Opera House, Sydney Harbour Bridge

    Brazil City Hall (Nova Prata)

    Japan Tokyo Tower & Tokyo Metropolitan courtesy of the Tokyo Metropolitan Government / and the Tokyo Tower

    South Africa Table Mountain (Cape Town)

    Spain Puerta de Alcala (Madrid)

    France Hotel de Ville de Paris (City Hall)

    Netherlands Paradiso (Amsterdam)

    Switzerland Phare des Pâquis (Geneva)

    United Kingdom London Eye, BT Tower, Trafalgar Square fountains, Alexandra Palace, County Hall, The Glasgow Science Centre

    Ireland City Hall, Convention Centre (Dublin)

    Bermuda City Hall (Hamilton)

    Canada CN Tower & City Hall (Toronto)

    United States

    Pennsylvania                           The needle on the Highmark Building (Pittsburgh), The Boat House Row (Philadelphia)

    Utah                                            City & County Building (Salt Lake City)

    New York                                  The Empire State Building, The Intrepid Sea, Air & Space Museum, JFK Control Tower, Niagara Falls, The Brooklyn Courthouse, New York Stock Exchange

    Maryland                                  Washington Monument (Baltimore)

    Florida                                        Amway Center  Tower(Orlando), Miami Tower, Old City Hall (Miami),

    MOCA Plaza Sidewalk Lights (Miami)

    Atlanta                                       City Hall, Georgia World Congress Center – International Plaza Towers, Georgia Dome, Centennial Olympic Park, World of Coca Cola (Georgia)

    Ohio                                            City Hall (Columbus), Columbus Public Health Building (Columbus), The Rock & Roll Hall of Fame (Cleveland), Museum Center (formerly the Union Terminal) (Cincinnati) and Fountain Square (Cincinnati)

    Texas                                          Lancaster Avenue lights (Fort Worth), City Hall (Houston)

    California                                   LAX Pylons (Los Angeles), Convention Center (Long Beach), City Hall (Oakland), Hyatt (Wall) (Long Beach), Shoreline Square (Long Beach), Terrace Theatre Fountains (Long Beach), Promenade (Long Beach), Gazebo at Shoreline Drive (Long Beach), Light House (Long Beach), Renaissance (Wall Tree) (Long Beach), Pine Street (Long Beach), City Hall (San Francisco)

    Missouri                                    Civil Courts Building (St. Louis)

    Tennessee                                               The Courthouse, Deaderick Street (Nashville)

    Nevada                                      MEET, Lou Ruvo Center (Las Vegas)

    Oregon                                      The Morrison Bridge (Portland)

    Rhode Island                           City Hall, 1 Financial Plaza, 111 Westminster Street, The Blue Cross/Blue Shield Building, Bank of America City Center, The State House, GTech Building, The Biltmore Hotel (Providence)

    Washington                             Murray Morgan Bridge (Tacoma), The Space Needle (Seattle)

    Illinois                                        Wrigley Building (Chicago), TBD (Urbana), Town Square Clock Tower (Schaumburg)

    South Carolina                       Furman University Bell Tower (Greenville)

    Colorado                                  Old Routt County Courthouse (Steamboat Springs)

    Virginia                                      Richmond CenterStage (Richmond)

    New Mexico                           TBD (Santa Fe)- For further details, please contact Rubenstein Communications

    Massachusetts                      The Zakim Bridge (Boston)

    Published on November 30, 2010 · Filed under: Destinations, Travel News; Tagged as: , ,
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